Saracens have revealed the brand new kit that the club will be wearing as they attempt to return to the Premiership following their enforced relegation for salary cap shenanigans last season, and while the kit itself is striking, the main sponsor is almost as interesting.
The jerseys themselves are without doubt more striking and bold than anything Saracens have ever had before, with both home and away featuring an angular striped pattern that almost looks like the popular ‘dazzle’ camo pattern that has made its way into sports teams recently – notably with the Ospreys a few years ago and Manchester United this season with the res flashes mixing with the grey and black home shirt in really interesting fashion.
But perhaps the most notable thing about this kit is the sponsors – or lack of them. We’ve become accustomed to see Saracens shirts plastered with Allianz logos, but with the insurance group pulling out of all relationships with the club (including the stadium naming rights) in the wake of the salary cap scandal, the club has opted to replace it with the logo of the club’s charitable foundation instead.
It may well speak to how tarnished the Saracens brand has become in the wake of their relegation, that they could not find a sponsor to replace Allianz… but it’s still good that the club has chosen to give this a positive spin.
Rumours abounded recently that Saracens would be signing up with Castore as the premium brand’s first rugby team (Sarries having reportedly rejected an Umbro deal before the events of this season) but for the time being at least, the club remains with Nike – how long that will be for remains to be seen.