USA Rugby have announced the re-signing of Canterbury as the Eagles official kit partner heading into this year’s Rugby World Cup in Japan.
The deal will see the Eagles back in CCC gear for the first time since 2014, when the famous brand was replaced by BLK in the lead-up to the 2015 Rugby World Cup.
The terms of the agreement have yet to be reported, but Canterbury tweeted that they were ‘Looking forward to many great years with USA Rugby’.
The Eagles have been wearing Adidas since BLK entered financial difficulties in 2017, but that partnership has been far from smooth sailing either.
The USA men’s sevens began wearing unbranded Samurai kit early in 2018 for reasons that were never publicly addressed. The dispute rumbled on through the 2018 World Cup Sevens in San Francisco, though the Eagles were back in Adidas for the recent Cape Town tournament.
Canterbury will be looking to avoid such embarrassing public issues, as they increase their commitment to rugby in North America following their deal with Canada last season.
What would you like to see from the partnership between the USA Eagles and Canterbury? Would you like to see them expanded to other areas of rugby in the USA, such as Major League Rugby? Let us know in the comments below.
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CCC is much better than most although it seems no matter who it is the US is always an afterthought when it comes to designs. Usually just cookie cutter templates from pro teams that they change the colors on. I have no idea why the US doesn’t push hard for Nike. You know worlds largest sportswear manufacturer…..US founded and headquartered, back in rugby now….That being said if CCC can pull off something custom that looks good before the RWC I’ll be shocked. Last RWC was a complete atrocity of a kit.