Worcester Warriors have announced a new long-term kit partnership with UK brand VX3, which also sees the brand’s parent company, Lovell Rugby, become the club’s exclusive retail partner.
VX3 have a more than two decades experience as a rugby apparel supplier, primarily but not exclusively providing teamwear for amateur clubs, but the move into top-level rugby in the UK is a bold statement for the brand.
Taking over from Under Armour, VX3 has worked in partnership with Worcester to produce a wide range of high-performance training and leisure wear for players and fans alike. Being owned by Lovell Rugby will also mean an improved in-store and online experience for fans, which will work in a similar way to the partnership between the UK retailer and the Ospreys, which began last year.
Lovell Sports Managing Director Ben Lovell said: “Worcester Warriors’ outlook sits perfectly with our own approach to business and we are looking forward to working in collaboration with everyone at Sixways over the coming seasons to really drive growth for both organisations.”
Keep an eye on Rugby Shirt Watch for all the latest news on the new VX3 Worcester Warriors kit as it emerges.