The French Rugby Federation have announced that the Altrad group will continue as the French national team’s main sponsor for the next five years, following on from the short-term trail that the pair conducted last season.
The previous sponsorship deal was engineered to support and promote France’s successful bid to host the 2023 Rugby World Cup, and with that goal achieved, Altrad and the FFR have signed a €35m deal that will see the construction equipment supplier adorn the front of Les Bleus jersey in more traditional style up until that tournament.
France will have the Altrad sponsor on their jerseys when the NatWest Six Nations kicks off next month.
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