Ahead of the 2017/18 season, Munster Rugby have revealed their brand new alternate shirt from Adidas, which is available exclusively from Life Style Sports.
The dark grey colour of the jersey is inspired by the battle armour worn by the ancient kings of Munster, while the pattern on the jersey represents a subtle antler-themed tapestry, referencing the stag logo of the Munster crest.
To reveal the jersey, Munster and Life Style Sports took an innovative approach for fan-engagement, working with 10 lucky fans who created varied digital art treatments to reveal the design, including the one shown below.
Debbie Byrne, Marketing Director at Life Style Sports was effusive in her praise of the fan-designed efforts to launch the new kit.
“We were blown away with the level of entries and creativity of ideas to launch the new alternate jersey,” she explained. “But it doesn’t stop there, throughout the season our Rugby Creators will get unique behind the scenes access to the team & will bring news stories to the wider fan base, told with creativity and flair. We’re excited to partner with adidas & Munster Rugby, pushing the boundaries to bring fans news stories, content & video that’s unique and truly creative”.
Keep an eye on Rugby Shirt Watch in the coming days for our full review of the brand new Munster Rugby 2017/18 alternate shirt from Adidas.