The Welsh Rugby Union have announced that Wales will have a brand new main shirt sponsor for the 2017/18 season, in the shape of Japanese commercial vehicle company, Isuzu Motors.
The four-year deal, which is being claimed as the biggest shirt deal in WRU’s history, will see the Isuzu brand emblazoned across the front of Wales’ senior men’s and womens shirts until 2021, replacing insurance company Admiral, who have sponsored the front of the Wales shirt since 2010.
However, Admiral have now signed up to sponsor Wales’ international Sevens side, as well as the Welsh U20s and U18s teams, until 2012, so the long partnership between the Welsh company will continue on some level.
“We are delighted to welcome a company of the size, stature and international renown of Isuzu,” said WRU chief
executive Martyn Phillips. “Their investment in both the Women’s and Men’s national side and the community game will be instrumental to the growth and sustainable future of the game in Wales.
“In terms of the Isuzu partnership alone, this is the biggest national jersey partnership in the history of our national game. We are also very lucky to have retained the support of Admiral as a valued partner across our national age grade and sevens team, meaning that the overall uplift in value to Welsh rugby is significant.
In addition to Isuzu and Admiral, the WRU have also confirmed that they have retained their partnership with Sinclair Mercedes in spite of the Isuzu deal.
Wales will release new Under Armour home and away kits with carrying the Isuzu brand in October, and we’ll get our first chance to see it on the field in their Autumn International series against Australia, Georgia, South Africa and New Zealand. Stay tuned to Rugby Shirt Watch for all the latest news and reviews of the new Wales kit as they appear.