The FFR has announced that the France national team will have a new kit supplier from 2018 onwards in the shape of reborn French sportswear institution, Le Coq Sportif.
The deal brings to an end a seven-year association with Adidas, who themselves took over from Nike in 2011. The new deal comes into effect from July 2018, and the FFR are trumpeting that in addition to supplying all of the French senior and age grade teams, Le Coq Sportif will also funnel €1.9 million a year into grass roots amateur rugby in France.
The deal is a huge coup for the reborn Le Coq Sportif. The French sportswear icon has more than 130 years of history behind it, but had been absent from rugby for decades until they signed a deal with then-Top 14 champions Racing 92.
The relationship between the FFR and LCS isn’t new either – back in the brand’s heyday, Le Coq Sportif kitted out the XV de France in the 1980s, including their famous 1981 Grand Slam winning side.
No details of when the new kits will be revealed have been announced as yet, but given what LCS have done with Racing, expect something far more traditional than Adidas’ current jersey. As always, stay tuned to Rugby Shirt Watch for all the news as it breaks.
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Huzzah!
Huzzah indeed.