Hurricanes Super Rugby 2014/15 Adidas Home & Alternate Shirts

HurHome

It’s not easy to do a bright yellow kit and come out of it with much visual respect, but hats off to Adidas for making a pretty decent fist of it here.

Watching the ‘Canes hasn’t been the most enjoyable experience for fans over the last few years. The product on the field has been pretty moribund, and various experiments with adding blue and black to the yellow mix has only really served to create something a little garish and ugly. And that’s without considering the worrying effect that wearing yellow had on Ma’a Nonu – maybe yellow is like his Kryptonite or something, but he sure as hell didn’t seem to like playing in it…

To break up the yellow on the front of the jersey, we really like the way the Hurricanes logo has been sublimated into the jersey it adds a welcome bit of dynamism and works really well with the blue contrasts on the collar and sleeves.

The one thing we’re not mad keen on is the way the shade of yellow on the front of the shirt seems to be different to what’s on the sleeves – it could be the lighting, but if it’s intentional, it’s a bit weird…

HurAway

The away shirt, is, if anything, even nicer. It ditches last year’s unfortunate dabble with white for a shirt that tips its hat quite nicely to the Wellington RFU shirt, with the yellow accents and blue stripes working really well with the black-into-grey design on the front.

On both shirts we also love the way that the NPC teams that contribute players to the Hurricanes are printed around the inside of the collar – it’s a subtle little touch, but the sort of thing we love designers thinking about.

Both of these shirts hit the sweet spot between subtle and bold, maintaining a strong, unique visual identity without stepping too far into the realm of love-it-or-loathe-it envelope pushing. It works.

SHIT/GOOD RATING: GOOD

rj_665x208

Advertisements

Comments…

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s